Growing up in North Carolina, Micah Rosa started his first company at the age of 12 while he was attending high school.
He moved to Pittsburgh in 2007 at age 16 to attend Carnegie Mellon University’s Tepper School of Business. While there, he co-founded SurhRosa, a Web design agency that grew from a class project to a business serving restaurants around the city.
He left the entrepreneurial world for a bit, going to work for a larger marketing firm in business development and market outreach serving a number of large local and national brands, but he saw a need in the Pittsburgh market that wasn’t being met.
“The cost for the type of services we were providing at this larger firm was so far outside of what many local businesses in Pittsburgh could afford,” he said. “Unless you have the budget of a UPMC, there was really nowhere to turn.”
From that came his newest venture, Shoutside Media. Founded in January, the three-person firm specializes in taking existing media and transforming it into new media promotions. Radio ads are put on Pandora, and television ads are placed on YouTube.
Rosa, the company’s CEO, said his goal with Shoutside was to bring some balance to the Pittsburgh marketing scene. With the explosion of mobile devices, people have migrated to new media for a lot of content, so he wanted to give small and midsized companies an affordable option that could help them recapture some of the traditional media audience that was lost.